Tanja is a published author and her first book Mussolini’s Microphone was published in Serbian language by the Serbian PR Association as its first publishing project ever. Mussolini’s Microphone is a part of the official, additional, curriculum at the University of Belgrade. This is the first book in both Serbia and the wider Balkan region to deal with the subject of the use of radio as a propaganda tool during the regime of the Italian fascists.

Available in English from January 2014 – HERE

Cover

The base for this book was a midterm paper entitled “Broadcasts in Fascist Italy” written during my postgraduate studies of communicology at the University of Belgrade. The university professors and the editorial staff of the “Communication Manager” quarterly magazine described it as a thorough scientific paper and noted that “… it tackles a theme that lacked proper scientific attention in Serbia. The books and sources used are mostly foreign (Italian) which gives a special value to the evaluated paper; the paper is significant also for the facts and data it contains which are mostly less known to our academia. The theses in the paper are coherent with the general scientific positions and opinions in regard to the topic in question” Special “thank you” note goes to professor Branimir Stojkovic PhD, my mentor and Igor Aldo Christiano Cvetkovic who helped me both with translation and during my tours of the Italian province of Veneto in September 2008 in search of literature and better understanding of the ideology. On top of it all, the book is the first publishing project of the Serbian PR Society and it is a part of the official, additional, curriculum at the University of Belgrade; the book’s value was recognized by the Chairman of the Association Milos Djajic and the entire membership.

 A few words about the book and …
During my post-grad studies at the Belgrade University`s School of Political Sciences one of the subjects in the curriculum was touch the subject of political propaganda. The topic was chosen purely by accident, based on my interest in radio as a communication tool. I did a lot of research, meticulously, then went on to Italy where I interviewed a lot of villagers, living witnesses to history, who were more than glad to speak about their past. PR Association of Serbia was of immense support as well, and they agreed to publish my book. What is really a great honor is the fact that the book was included in the curriculum at the University of Belgrade. Recently, I have translated the book to English.
Media and propaganda have been a part of my job for nearly 15 years, from the moment I joined one of the Serbian daily newspapers. During my career I worked at many interesting organizations from the Supreme Commercial Court of Serbia, to managing crisis communications for the biggest polluter in the region and all the way to Microsoft. Propaganda is what I do. And the propaganda can be positive and negative, which really depends on who employs it and to what end.
I learned that some of the personalities pivotal for human history were in fact my colleagues in propaganda. Some of their professional principles I apply today, in my daily work. On top of that, publication of the book allowed me frequent insights in to professional careers of my colleagues as well as to lecture and transfer what know in different situations and events.
For a long, long time I have been contemplating a book on regional PR, our experts, so called experts and the false glamour of the profession. However I still don’t want to be hated by everyone. I will try to move it away from a TV soap and make it into a serious book that could be well received in both general public and professional circles.
 My next book will be similar to my first. However it will be a more romantic story about radio and the people who worked in media during WW2. People like Lisa Sergio, the first female radio anchors, Ezra Pound, the famous American poet and other historical personalities whose life and consequently the faith of civilization were influenced by emotions simply because they were first and foremost humans and then everything else.
Tanja