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Mussolini`s Microphone in English


Tanja is a published author and her first book Mussolini’s Microphone was published in Serbian language by the Serbian PR Association as its first publishing project ever. Mussolini’s Microphone is a part of the official, additional, curriculum at the University of Belgrade. This is the first book in both Serbia and the wider Balkan region to deal with the subject of the use of radio as a propaganda tool during the regime of the Italian fascists.

Available in English from January 2014 – HERE


The base for this book was a midterm paper entitled “Broadcasts in Fascist Italy” written during my postgraduate studies of communicology at the University of Belgrade. The university professors and the editorial staff of the “Communication Manager” quarterly magazine described it as a thorough scientific paper and noted that “… it tackles a theme that lacked proper scientific attention in Serbia. The books and sources used are mostly foreign (Italian) which gives a special value to the evaluated paper; the paper is significant also for the facts and data it contains which are mostly less known to our academia. The theses in the paper are coherent with the general scientific positions and opinions in regard to the topic in question” Special “thank you” note goes to professor Branimir Stojkovic PhD, my mentor and Igor Aldo Christiano Cvetkovic who helped me both with translation and during my tours of the Italian province of Veneto in September 2008 in search of literature and better understanding of the ideology. On top of it all, the book is the first publishing project of the Serbian PR Society and it is a part of the official, additional, curriculum at the University of Belgrade; the book’s value was recognized by the Chairman of the Association Milos Djajic and the entire membership.

 A few words about the book and …
During my post-grad studies at the Belgrade University`s School of Political Sciences one of the subjects in the curriculum was touch the subject of political propaganda. The topic was chosen purely by accident, based on my interest in radio as a communication tool. I did a lot of research, meticulously, then went on to Italy where I interviewed a lot of villagers, living witnesses to history, who were more than glad to speak about their past. PR Association of Serbia was of immense support as well, and they agreed to publish my book. What is really a great honor is the fact that the book was included in the curriculum at the University of Belgrade. Recently, I have translated the book to English.
Media and propaganda have been a part of my job for nearly 15 years, from the moment I joined one of the Serbian daily newspapers. During my career I worked at many interesting organizations from the Supreme Commercial Court of Serbia, to managing crisis communications for the biggest polluter in the region and all the way to Microsoft. Propaganda is what I do. And the propaganda can be positive and negative, which really depends on who employs it and to what end.
I learned that some of the personalities pivotal for human history were in fact my colleagues in propaganda. Some of their professional principles I apply today, in my daily work. On top of that, publication of the book allowed me frequent insights in to professional careers of my colleagues as well as to lecture and transfer what know in different situations and events.
For a long, long time I have been contemplating a book on regional PR, our experts, so called experts and the false glamour of the profession. However I still don’t want to be hated by everyone. I will try to move it away from a TV soap and make it into a serious book that could be well received in both general public and professional circles.
 My next book will be similar to my first. However it will be a more romantic story about radio and the people who worked in media during WW2. People like Lisa Sergio, the first female radio anchors, Ezra Pound, the famous American poet and other historical personalities whose life and consequently the faith of civilization were influenced by emotions simply because they were first and foremost humans and then everything else.

On-line crisis (A)Tweet Away @ Smart Breakfast | AmCham Serbia


2013, April 19th – Representatives of AmCham members had an opportunity to learn about tools and strategies which can help solving the problem of on-line communication in the time of crisis.

At the Smart Breakfast held on April 19, communication was the key word. How do we communicate on-line in times of crisis? How has the crisis emerged on the Internet? Are we creating it ourselves? These were just a few of the issues presented by Tanja Tatomirović, communicologist and PR Lead at Microsoft Serbia and Montenegro. She also explained how to maintain on-line communities, what the consequences of an on-line crisis are and how long it will take for the on-line crisis to become an off-line headline.

The special guest star at this event was Zoran Stanojević, journalist and editor of OKO Magazine @ RTS who said more about the crisis spilling over from the Internet to TV and the print media and answered the question of why the traditional media (do not) like to use it.


…justice and love will conquer all. If given good PR!


Profile: Tanja Tatomirovic, Microsoft PR & Citizenship Lead for Serbia and Montenegro

Magazine CORD, April 2013

How to Love Your Work and Stay Young Forever

It seems to me that in this world one can either fly up or allow to be dragged down… Either you adjust to the rules of the world or you perish beneath its feet

In this fast-paced world where change is an integral part of all of our lives, it takes a special something to keep your energy and enthusiasm high. Tanja Tatomirovic, MSc in Communicology, Microsoft PR and Citizenship Lead for Serbia and Montenegro, seems to have found a magic formula. Her outlook and attitude keep her highly charged and motivated to take on the challenges of her life and her work. Although she has had her share of changes throughout her life, she takes on the world each day with the fresh eyes of youth. Tanja has been working in the world of communications for the past decade, and for the three years she managed corporate communications, internal media and CSR as a corporate communications director at one of the largest telecommunication company in the Adria region.

Cord Magazine: Tanja She managed crisis communications for the country’s largest exporter -petrochemical company Petrohemija, worked as a spokesperson and public relations advisor at the Supreme Commercial Court and a journalist in a number of Serbian broadsheets. In late 2010, the international magazine Digital TV listed her among the top 50 of the most important people in the European broadband industry; Tanja received a number of national and international awards for excellence in communications. She is a published author and her book “Mussolini’s Microphone” was published by the Serbian PR Society as its first publishing project ever. During 2012, she became a member of the Expert Jury for “PRiZnanje” Annual National Awards in Public Relations.

From the beginning of February, Tanja has been responsible for driving Microsoft’s communications strategy, ensuring its product messaging resonates on the market well and helping Microsoft in Serbia and Montenegro become the leader in socially responsible business.

Of all the places I traveled to during my life, I somehow always find myself longing for the universe located between Belgrade, Pančevo and Netherlands. My school, university, postgraduate studies, journalism, the school I worked in as a teacher, the petrochemical plant, the commercial court, telecommunications, consulting, the book I wrote, the one marriage that drifted away, other loves I gambled away – someone could look at it all and think I am actually well over 39. It seems to me like I got my first job only a moment ago. The job in the newspaper on an outdated 286 computer, printing stories that I believed would change the world on an ancient ink-jet printer – it all seems like yesterday.

Today I don’t have the 286, I am using my Windows laptop as a communication hub. I cannot help but wonder where is the time in between? From this perspective it seems to me that in this world one can either fly up or allow to be dragged down… Either you adjust to the rules of the world or you perish beneath its feet. Either you work for the big multinationals or for a local business. Actually, I work for both. This is why it helps to feel 19 again. It also helps to drink from the fountain of eternal optimism and follow your hunches especially when hunches tell you that the things can only get better, and that justice and love will conquer all. If given good PR.”



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